Doctor in Applied Communication from the Anáhuac University; Member of the National System of Researchers Level 1. Head of the Human & Nonhuman Communication Lab in Anahuac University, Former president of the Mexican Association of Communication Researchers, AMIC (2019-2021) and Vice President of the same (2017-2019); University Vice President of the Mexican Academy of Communication (2015-2017 and 2017-2022); President of the National Council for Teaching and Research in Communication Sciences, CONEICC (2012-2015); Secretary of the Catholic Communication Association, SIGNIS Mexico (2014-2016). He has more than 25 years of professional and teaching experience; 8 books published and 50 chapters in national and international books. He is currently the Academic Coordinator of Postgraduate Studies and the Doctorate in Communication and Strategic Marketing at the Universidad Anáhuac México